We will form the meaning and strategy of the brand — we determine its positioning, values, character and tone of communication in order to lay the foundation for further visual and verbal development.

We will develop a brand identity — a logo, a color system, typography and visual principles, creating a holistic style that will reflect the meaning and character of the company. Let's build a guide book with all the rules.

We will develop uniform rules for the design of offline points, from layout and storefronts to navigation, which will ensure brand awareness and space efficiency. We'll write down the specifications and prepare the files.

We will develop a name that reflects the idea and positioning of the brand, create a memorable and expressive name that will be easily perceived and distinguish the company in the market.

We will create texts that convey the meaning and character of the brand — from slogans to communication messages for the website, advertising and social networks.

We will provide long-term design support for the brand by working in a partnership format — we will create and adapt visual materials for digital and offline media, while maintaining the integrity and development of the corporate identity.